Asian-Owned Brands I’m Supporting This Lunar New Year
Lunar New Year has always felt bigger than a single day to me. It is a season of intention. A pause. A chance to decide what we want more of in our homes and in our children's lives.
When I think about gifting for Lunar New Year, I am not thinking about novelty. I am thinking about what stays. What gets reread. What gets pulled off the shelf again in April, in August, in ordinary weeks.
This edit is made up of Asian-owned brands I genuinely admire. Brands building culture into everyday life through books, play, and small meaningful objects. These are the kinds of things that quietly shape how kids understand who they are and where they belong.
Books That Become Part of the Family Shelf
Books are often the first place
Modern children’s books that celebrate growing up between cultures. Graphic, joyful storytelling that helps kids feel seen without overexplaining who they are.
Food-centered children’s books that turn everyday meals into cultural stories. A playful way to connect kids to heritage through curiosity and flavor.
Stories that honor tradition while celebrating self-expression. Thoughtful books that help kids see cultural clothing and rituals as sources of pride.
Play That Builds Memory
Play is where culture becomes muscle memory.
Food-inspired play rooted in Hawai‘i culture. Designed to spark imagination, storytelling, and connection through familiar flavors.
Modern tabletop games inspired by traditional Asian play. Built for family gatherings, shared laughter, and intergenerational connection.
Literacy tools and gift sets that celebrate language, culture, and Lunar New Year traditions. Designed for repeat reading and everyday use.
Dolls created with representation at the center. Thoughtfully designed to reflect real kids and real lives.
Keepsakes that Quietly Stay with You
Some objects earn their place over time.
Illustrated stickers and paper goods celebrating Filipino food culture. Playful, personal, and made to be shared.
Small home goods designed with intention. Minimal, tactile pieces that bring quiet meaning to everyday rituals.
Illustrated goods inspired by Asian food culture. Practical, relatable, and rooted in everyday life.
Bold stickers and designs that celebrate identity with confidence. Made for kids and adults who want culture to take up space.
Lunar New Year needs better things. Things that reflect real families and real stories.
These are the brands I come back to. The ones I want in my home. The ones I want my children to grow up around.