The first authentic Asian American doll made with love and representation in mind

Jilly Bing was created by founder Elenor Mak, a mom who wanted her daughter to see herself in the dolls she played with. When she could not find one, she designed her own. Named after her daughter Jilly and the Chinese word bing, meaning cookie, the doll launched to overwhelming support and sold out within weeks.

Today, Jilly Bing brings meaningful representation to playtime, celebrating Asian American identity with authenticity, joy, and heart.