Next generation fabrics for a healthier home and planet

Founded by Phoebe Yu and Kat Dey, ettitude is driven by a mission to reinvent textiles through innovative, sustainable materials. Blending science, comfort, and conscious design, the brand creates bedding and home essentials that care for both people and the planet.

With a focus on reducing environmental impact and supporting everyday well being, ettitude is working to reshape the home and textile industries one fabric at a time.