Playful, sustainable kidswear made for life’s everyday adventures.
Born from the joyful chaos of raising twins in New York, boo + bear is a small-batch kidswear brand that transforms everyday childhood moments into playful, food-inspired fashion. Founded by a former jewelry designer during toddler nap times, the brand crafts comfortable, creative clothing from soft, sustainable fabrics that are gentle on sensitive skin and easy for parents on laundry day. Featuring cheeky graphics celebrating favorite treats like pizza and boba, boo + bear creates durable, stylish essentials designed to bring personality, laughter, and a little extra fun to every day.