Our Mission

To celebrate identity, heritage, and storytelling by curating culture rooted brands that bring meaning into everyday life. Through our marketplace we make it easy for families to discover thoughtful products, support independent makers, and keep culture visible in the moments that matter most.

Our Vision

A world where every child and family can see their culture reflected in the objects they grow up with. CULTR aims to become the destination for discovering culture rooted brands, stories, and traditions from around the world. Inspired by Asian and diaspora perspectives, we believe culture should not only be celebrated but lived every day.