Asian Owned Brands to Support for the Holidays
The holidays call us back to the things that feel like home. Familiar flavors. Textures we grew up with. Stories we pass down in quiet moments. This guide gathers Asian owned brands across kids apparel, toys, home, beauty, and everyday essentials, each one shaped by identity and rooted in the communities that raised them.
These are the makers building culture into the everyday.
Asian Owned Brands to Support for the Holidays by CULTR Studio
Kids Apparel
Wear Lark
Minimalist kidswear created by Asian American parents who wanted elevated basics for real life. Soft fabrics, gentle colors, and silhouettes that move the way kids do.
Little Hippo
Playful illustrated prints and cozy sleepwear inspired by foods, textures, and moments many Asian families know well. Sweet, bright, and memory making.
Asian Baby Clothing
Graphic tees and baby apparel featuring cultural phrases, dishes, and familiar inside jokes. Lighthearted pieces that celebrate who we are.
Ary + Maan
A South Asian owned brand blending handcrafted prints with comfortable fabrics. Each piece carries color and storytelling shaped by the founder’s roots.
Goumi Kids
Created by an Asian American mom, Goumi focuses on buttery soft fabrics and functional design. Their beloved booties, mitts, and apparel deliver comfort with intention.
Malo Kai
Hawaii born designed swimwear for kids, inspired by ocean life, island nostalgia, and modern beach culture. Breezy prints that feel both playful and refined.
Toys
Wee Gallery
Founded by a South Asian and American couple, the brand blends art and early childhood development. High contrast cards, playful books, and toys designed to spark visual learning.
Jilly Bing
Multicultural dolls that reflect Asian American identity through hair, skin tone, style, and personality. Representation starts early, and Jolly Bing makes that visible.
Bo and Mei
Chinese American owned, creating toys inspired by zodiac animals and cultural folklore. Bright, joyful pieces rooted in heritage.
Keiki Kaukau
Hawaii inspired wooden play sets celebrating local dishes, landmarks, and island culture. A love letter to home through pretend play.
Blushiez
Whimsical plush characters shaped by Asian comfort foods and soft everyday nostalgia. Cute, collectible, and full of charm.
Womens Apparel
Kasih Co Op
A boutique founded by an Indonesian American mother daughter team working directly with artisans across Indonesia. Kasih Co Op focuses on ethical production, slow fashion, and traditional techniques passed down through generations. Their dresses, batik pieces, and handwoven goods highlight the artistry of Indonesian craftsmanship in a modern, wearable way. Kasih means love in Indonesian, and the brand lives up to its name through community centered design.
Alina Mae Maternity
Elegant maternity essentials designed by an Asian American founder who wanted polished, transitional pieces. Comfortable silhouettes that support pregnancy and postpartum without losing style.
Raas
Indian craftsmanship meets contemporary form. Raas offers rich prints, flowing dresses, and heirloom inspired textiles designed with modern ease.
Health and Beauty
Pink Moon
An Asian American founded skincare and wellness brand rooted in holistic care. Gentle formulas, mindful rituals, and a focus on supporting women owned makers.
Little Hands Hawaii
Reef safe sunscreen made in Hawaii with clean ingredients for sensitive skin. Created by a mom who wanted safer sun care for her kids.
Clean Circle
Skincare accessories and reusable beauty rounds inspired by generational beauty rituals from the founder’s Chinese upbringing. Sustainability with cultural depth.
Komoni
Botanical skincare grounded in Taiwanese herbal traditions. Aromatherapy based formulas that blend plant science with cultural practice.
Mudita Earth
Hawaii made skincare using tropical botanicals. Bright, fruit forward blends designed for warm climates and everyday simplicity.
Mizu Labs
Wellness formulas inspired by Asian superfruits and hydration focused ingredients. Gummies and powders that support whole body balance.
Yensa
A Vietnamese American beauty brand infusing Asian superfoods into complexion products. Radiant finishes and lightweight textures built for daily wear.
To Be Hawaii
A locally made personal care brand celebrating island botanicals through soaps and everyday essentials. Clean, minimal, and deeply place based.
Footwear
SantM
Velvet Mary Janes reimagined for adults and kids. Bold colors, cushioned footbeds, and a nostalgic silhouette with a modern twist.
CLAE
Founded by an Asian American designer, CLAE creates refined sneakers with premium materials and understated shapes. Everyday comfort with a quiet luxury feel.
Everyday Essentials
Variously
A design studio partnering with artisan communities in India and Nepal to create ethical, handwoven textiles. Throws and blankets made through slow processes and heritage craft.
Ettitude
An Asian founded sustainable bedding brand known for ultra soft bamboo fabrics. Breathable, eco friendly essentials designed for modern living.
This guide highlights just a fraction of the creativity within Asian owned businesses today. Supporting them strengthens the communities and traditions behind each piece.