Our founder’s journey began in the small moments of life with her kids, from Bay Area adventures to Hawaii beach days. Those everyday rhythms revealed something true. Culture is everywhere, shaping how children see themselves and the world. Yet when she searched for products that reflected that richness, the options felt limited. There was no thoughtful place to find Asian owned kids products or a curated AAPI marketplace that celebrated family, creativity, and cultural pride. So she built the space she wished existed, a home for AAPI owned kids and family brands who design with intention and heart.